MSRA-01 · Reptilia
Pre-orders open
Reptile Probiotics
Tortoises, snakes, lizards and geckos
Multi-strain live cultures for reptiles, dosed by body weight
Mystical Species Research Academy · An open research lab for pet health
Every species. Every condition. The same standard of care.
MSRA is a research lab for the animals the pet industry overlooks. AI-powered research, our own lab and our own manufacturing work as one closed loop: every formula is researched, tested in our lab and made in our own facility. We started with reptiles, rabbits, parrots and cats.
New research, on the topics you choose. Free to follow.
Species we study now
TestudinesSquamataOryctolagus cuniculusCavia porcellusChinchilla lanigeraPsittaciformesFelis catus
Open research
Everything we learn, we publish.
Every research project is published with its full report and every source behind it, free to read, reuse and check.
Why we exist
Most of the pet industry builds for two animals.
98%
of US pet supplement sales go to dogs and cats.
Source: Packaged Facts, Pet Supplements in the US, 2026The rabbit that stops eating when the season turns, the parrot that plucks itself bare, the tortoise coming out of brumation: they usually get a relabelled dog product, or nothing.
We think every animal, and every condition, deserves the same serious research, and the same honesty about what works and what is not yet proven.
The first six
Six species-specific products. One taking pre-orders, five in development.
Each one starts from a problem owners describe, and from what the published research supports. Every product page shows how we researched it and where the evidence stops.
MSRA-02 · Lagomorpha
Launching next
GutDaily
Rabbits, guinea pigs and chinchillas
A live-culture hay biscuit they eat as a treat
MSRA-03 · Lagomorpha
In development
Settle
Rabbits, guinea pigs and chinchillas
Herb-free calm for bonding, new homes and travel
MSRA-04 · Felidae
In development
Omega Cat
Adult and senior cats
Omega-3 for skin and coat, in a purée cats finish
MSRA-05 · Aves
In development
PlumaCalm
Parrots, cockatoos, cockatiels, conures and budgerigars
Daily calm and feather support, sprinkled on fresh food
MSRA-06 · Felidae
In development
CalmCat
Cats and kittens from 6 months
Daily calming support in a purée cats actually finish
The closed loop
Research, lab testing and manufacturing in one loop.
Many pet brands outsource both the science and the factory. We keep both inside the loop, so what the lab and the production line learn goes straight into the next formula.
- 01
Research · AI-powered
Our AI-powered research system searches and cross-checks the peer-reviewed literature, so a review that takes a traditional team months takes us days. Our team reviews every ingredient, dose and claim, and every citation traces back to the original paper.
- 02
Test · in-house lab
Our in-house research facility analyses raw materials and finished products for identity, potency and contaminants, and runs stability tests across shelf life, such as live-culture counts and fish-oil freshness.
- 03
Make · in-house manufacturing
GMP-certified production in our own facility, with runs as small as 3,000 units, so a product for a single species is possible at all. The same facility supplies fish oil and calming ingredients for one of the world's top-10 pet food brands in Asia.
- ↺
Back to research
Lab results and production data go back into the research system, so the next formula starts from a better place.
226PubMed-indexed studies in the evidence base
187candidate ingredients evaluated
77ingredients rejected, each with a written reason
3,000unit minimum run, so single-species products can be made
Questions and partnerships
Ask us anything about a product, our research or working together.
To pre-order, open a product in the shop and join its waitlist. For everything else, write to us here.
Or email us directly
li@msralab.com